Creative solutions made for impact
Hi, I'm Katie!
I’m a marketing generalist with 6+ years in B2B & B2C marketing, who thrives at wearing many hats.
As the sole marketer at a fast-growing visual tech startup, I’ve owned everything from campaigns and content strategy to events, video production, and sales enablement, all while working cross-functionally and managing external vendors.
My sweet spot is combining data, creativity, and hands-on execution to build marketing that tells a story and moves the business forward.
Services
Strategy
& Planning
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Brand positioning & messaging frameworks
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Audience research & persona development
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Multi-channel campaign planning
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Go-to-market strategy for product/service launches
Content Development
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Copywriting (web, social, ads, blogs, email)
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Visual content (graphics, video briefs, photography)
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Case studies, white papers, one-pagers
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Thought leadership content (articles, panel discussions & presentations)
Campaign Execution
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Social media management (organic & paid)
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Paid ad campaigns (LinkedIn, Google Ads, Meta)
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Email marketing campaigns & automation
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Influencer/partnership campaigns
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Event planning & marketing
Digital & CRM Management
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CRM management (Salesforce, Pardot)
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Marketing automation (nurture flows, lead scoring, segmentation)
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Website management (CMS configuration, CMS updates, SEO, landing pages)
Analytics & Optimization
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Campaign performance & KPI tracking
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Website analytics
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Conversion tracking
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Messaging analysis
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Reporting to stakeholders (with insights & recommendations)
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Funnel analysis & lead attribution
Public Relations & Thought Leadership
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Press releases & media placements
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Joint announcements
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Speaking engagements & award submissions
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Speaking engagements & industry panels
Get in Touch
Have a project or idea? Let’s chat!